Outdoor Works

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Outdoor Works - Media Mix


Out of home media work to enhance the overall effectiveness of a media mix by broadening reach and frequency while bridging the gap between advertising messages delivered in-home and the purchases made outside the home. The table to the left illustrates how out of home media can amplify a television schedule; similar benefits apply to other media combinations.

Source: Telmar




USA Today Article April 7, 2010

Grandad Bandit hunted by FBI and Billboard Companies