Outdoor Advertising Formats and Sizes
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- Outdoor Advertising Formats and Sizes
Bulletins
Bulletins (or billboards) are the largest and among the most impactful standard-sized OOH media formats. Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians). Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.
- 14′ H x 48′ W
- 10′ H x 40′ W
- 10’6″ H x 36′ W
Digital Billboards
Digital billboards offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location. Ad messages change every six to eight seconds. The most common live copy areas are:
- 14′ H x48′ W
- 10′ H x 40′ W
- 10’6″ H x 36′ W
Posters
Posters are located chiefly in commercial and industrial areas on major local roads. They are viewed principally by people in automobiles or pedestrians and deliver exposure to residents and to commuter traffic.
- The total area for posters is 125″ x 272″
Jr. Posters
Junior posters are located mainly in urban neighborhoods and on smaller roads. They are viewed by automobile traffic and pedestrians. Positioned just above eye level, they are either free-standing units or mounted on the sides of buildings. In some markets, select panels are mounted vertically.
- The standard total copy area for posters is 5′ x 11′ (60″ x 32″)
Wall Murals
Wall murals are advertisements painted directly on building surfaces or printed on pressure-sensitive vinyl and attached to walls. Not all walls accommodate vinyl. Wall murals accommodate a wide variety of unusual creative sizes and shapes and have high exposure and visibility to vehicular and pedestrian traffic. Located on major freeways and highways, on commuter and tourist routes, and in downtown business districts, wall murals are custom-designed for long-term exposure.
Transit Media
Transit media includes advertising placed on or around public transportation systems, reaching riders and commuters throughout their daily routes. This includes bus wraps, bus shelters, mobile billboard trucks, truck and trailer-side advertisements, rail and subway placements, and airport displays, offering high-frequency exposure in high-traffic urban corridors.
- Bus Exteriors
- Mobile Billboard Trucks
- Trucks
- Bus Shelters
- Rail & Transit Stations
- Airport Displays
Alternative Media Forms
Alternative media includes emerging and non-traditional out-of-home formats that reach consumers outside conventional billboard placements. These formats continue to expand as new technologies create additional opportunities for outdoor exposure, such as mobile advertising on autonomous sidewalk delivery robots.
- Mobile & Autonomous Units (e.g., Serve Robotics delivery robots)
- Place-Based Media (retail, gas station, and venue displays)